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360° Video Case Study


Case: 360°: Why Is Greenland Melting? | FRONTLINE + NOVA + Emblematic Group

Greenland is melting faster and faster. Why? Fly over the ice sheets of Greenland with a NASA scientist who is trying to find out in this 360° video. Subscribe on YouTube: http://bit.ly/1BycsJW Enter an icy landscape and explore why Greenland's glaciers are melting faster than expected -- and what it could mean -- in this 360° video from FRONTLINE, NOVA l PBS & Emblematic Group with support from the Knight Foundation.

Could 360 video save the environment?

Well, that may be a bit of a stretch. But researchers say that it could perhaps promote better understanding of nature and give people empathetic insight into environmental challenges.

Frontline 360° explores addressing these environmental challenges particularly in Greenland.

According to Vox, the Arctic in particular is warming at a rate twice as fast as the rest of the planet. And this winter, the sheet of Arctic sea ice that grows and shrinks in an annual cycle was at its second lowest extent since scientists began measuring it with satellites.But the ice that floats in the ocean is far from the only ice in the Arctic scientists track closely to understand the effects and impacts of climate change.The island of Greenland, population 56,000, is almost entirely covered in ice that is more than a mile thick in some areas. That’s roughly 8 percent of all ice on Earth.

The element of incorporating 360° allows for Frontline to bring the viewer right into the issue, a concept that many environmentalists have been grappling with when explaining environmental issues. The biggest hardship scientists have been struggling with lately is not only explaining how global warming is effecting everyday people but also how its impacting the planet. The platform of 360° gives the audience a second hand view of Greenland's ice melting.

Similarly, the added graphic text overlaid the 360° video gives the viewer some more context and information without detracting from the 360° experience.

Rather than just shooting a video or taking photos of the ice melting in Greenland, Frontline allowed me to fly over the island and into the issue.

Teaching about environmental concepts that are touching our day to day lives without us even realizing it by distance learning presents audiences with the ability to personally relate to them.

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